VOX AMPLIFICATION
VOX TUBE AMP SCENTED CANDLE
Blending nostalgia, craftsmanship, and VOX’s signature personality, this limited-edition collaboration with Uncle Ron’s Candles opened a new lane for lifestyle storytelling. Framed as an April Fools launch, the concept pulled fans in through humor and surprise, then flipped the script when it proved to be completely real.
The Brief:
Create a retro infomercial–style video to introduce the VOX Tube Amp Candle—treating the product with the same over-the-top sincerity and theatrical flair of late-night ads from another era. The goal was to blur the line between parody and authenticity, using humor, nostalgia, and meticulous craft to sell something that felt absurd at first glance, but undeniably real. By leaning into the language and pacing of classic infomercials, the video reinforced VOX’s personality while inviting fans to laugh, lean in, and ultimately believe.
AC Hand-wired Family Launch
4 AMPS. 4 LOCATIONS. 4 DISTINCT VIBES.
For the VOX AC Hand-Wired relaunch, the goal was to treat each amp not as a product variant, but as a personality. Every model was given its own distinct vibe, set, and emotional tone, reflecting the nuances of how it looks, feels, and sounds in the hands of a player. Individually, each piece stood on its own. Together, they formed a cohesive world that celebrated craftsmanship, character, and the shared DNA that makes the AC line unmistakably VOX.
During development, the approach evolved from four individual videos to a single, unified “family” piece. Ultimately, the campaign focused on the AC4, AC10, and the AC Family film, while the AC15 and AC30 videos were not released.
