At Carson Optical, I led in-house video production while overseeing the brand’s social media presence across platforms. Beyond creating product and lifestyle content, I was responsible for shaping the content strategy, identifying growth opportunities, and building meaningful influencer partnerships that aligned with the brand’s voice. The role blended creative execution with performance-driven thinking—developing content that not only looked strong, but moved the needle.

The most impactful collaboration during my time there was with Walt (@OneMinMicro), a creator whose micro-photography content aligned perfectly with Carson’s audience. One Reel from the partnership surpassed 8 million views, driving over 7,000 new followers and generating thousands of dollars in direct sales. It became a clear example of how the right creative partnership—rooted in authenticity and strategic alignment—can translate attention into measurable growth.